Privacy Policy

Types of Information We Collect

At our site, we may collect both personally identifiable information and aggregate information.

Personally-identifiable information relates to an individual - e.g., name, address, telephone number, picture, email address, credit card number, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering on our site, or by providing name and address information and requesting follow-up contacts from us. We don’t require you to register or provide this information to us in order to view our site or have access to its content.

Aggregate information relates to such things as how many consumers visit the site, which pages they access, what information they download, the type of web browser and operating system you use, the name of your Internet Service Provider (e.g., AOL), and so on. When you visit our site, we automatically collect this information ,and combine it with similar information collected about all other visitors. This information does not enable us to identify you as an individual. By collecting this information, we learn how to best tailor our website to our visitors.

How Information is Collected

As we noted above, personally identifiable information is only collected from you directly and with your knowledge. Thus, when you register on the site, we collect the information you provide. When you enter a promotion, we collect the information needed for you to participate and for us to fulfill our obligations to you. When you email us, we collect the email address you supply, so that we can respond.

We also collect aggregate, non-personal information on an ongoing basis when you view our website. The collection of this non-personal information is done either through "cookie" technology or with "web beacons" (also called ’single-pixel gifs’), as explained below.

Cookies

Like many companies, we use "cookie" technology on and off of our website. Cookies are pieces of information that a website transfers to an individual’s hard drive for purpose of keeping records. They enhance your online experience by saving your preferences while you are visiting a particular site. The cookies do not contain any personally-identifiable information and cannot profile your system or collect information from your hard drive.

When you view our website we may place a "cookie" on your computer. Temporary cookies are used for purposes such as counting the number of visits to our sites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this type of cookie tells us whether you’ve visited us before or if you are a new visitor. The cookie doesn’t obtain any personal information about you or provide us with any way to contact you, and the cookie doesn’t extract any information from your computer. We do use the cookie to help us identify site features and recipes in which you have the greatest interest, so that we can provide more of what you may want.

The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Remember, though, that cookies allow you to take full advantage of all of Kraft’s newest website features, and we recommend that you leave them turned on.

Web Beacons

Web beacons are Internet instrumentation that helps us to determine, for instance, whether a page has been viewed. When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the emails we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can act as a web beacon.

Third party advertising networks that serve ads onto any Kraft website may use cookies and/or web beacons in their advertisements. Kraft retains no control over these third party cookies and/or web beacons and does not have access to whatever information they may collect on behalf of the third party. To learn more about third party advertising networks and their privacy policies, click here http://www.networkadvertising.org/. In addition, Kraft may use cookies and/or web beacons when Kraft advertises on other companies’ websites. Any information we gather in this way will be governed by this Privacy Policy.

Competitions, Free Prize Draws and Promotions

We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the website site, no personally identifiable information will be included. If you participate in one of our surveys, you can be assured that we do not maintain any personal information about you in our databases as a result of the survey.

Questionnaires and Surveys

How We Use Your Personal Information

If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our website.

At times we may ask for some personally-identifiable information, such as your name and phone number. We use this information only if we need to contact you directly because our attempts to contact you by email were unsuccessful. We don’t use your email address for any purpose other than responding to the message you’ve sent, unless we have your permission.

We also use personal information about you to improve our marketing and promotional efforts; to statistically analyse website usage; and to improve our features and content. We may also use your personal information to deliver content that is customised to your interests as we best understand them from the information you’ve provided to us and your activities on the site. This customised content may include such things as recipes, banners, product information, and promotions. We do not collect personal information automatically, but we may combine non-personal information collected automatically (through cookies) with your previously submitted personal information.

Kraft’s primary goal in collecting personal information is to give you a meaningful and customised experience while you are using our websites and interactive services.

Advertising Partners

Kraft has selected Atlas to deliver banner advertising to other companies’ websites on our behalf. Atlas uses cookies to track the activities of anyone who clicks on its advertising. Atlas’ privacy policy http://www.atlassolutions.com/privacy.aspx explains how to opt-out of this kind of tracking. In addition, you may be able to disable the "cookies" function in your browser. Check your browser’s Help section for details.

Third Parties Who Provide Support Services to Kraft

In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyse data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Kraft; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.

Data Sharing and Transfer

We do not sell, transfer, or disclose the personally identifiable information we gather at our website to third parties without your prior consent. There are some limited exceptions to this rule: We will disclose information in cases where we are permitted or required to do so by law, for example where it is necessary to investigate or prevent a crime; and may disclose information to third parties who provide support services to us, as described and on the conditions specified above.

There may be times when we share aggregate information about our visitors (for example, the percentage of male and female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.

Links to Other Sites

Kraft does its best to make sure that every link on our website sends you to a helpful place on the Internet. However, websites and addresses change quickly, and Kraft cannot guarantee the content of every site to which we provide a link. In addition, different websites have different privacy policies. You should always check the privacy policy of the specific site you’re visiting to understand your rights.

Choice and Control

You are ultimately in control of the personally identifiable information you provide to us on our site. For example, you can always change your preference for follow-up contacts just by emailing the Online Team at the address listed below or by changing the information in Your Profile section of the site. Or, if you prefer, you can cancel your registration altogether and we will take prompt steps to remove your personally-identifiable information from our database. email the Online team at the address listed below if you wish to take this action.

How To Contact Us

If you have any questions about our Privacy Policy, you can contact us at:

Kraft Foods UK Ltd,
St George’s House,
Bayshill Road,
Cheltenham,
Gloucestershire, GL50 3AE

and

Kraft Foods Ireland Ltd,
47 Pembroke Road,
Ballsbridge,
Dublin 4,
Ireland

Attention: Corporate Affairs, cc: Law Department 01242 236101 (8.30am - 4.30pm Monday to Friday.)

or email us by using our contact form.

We’ll be happy to answer your questions or hear your concerns.

© Kraft 2008. All Rights Reserved

Date of Last Update: July 2008

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